Segment
Ownership score0/ 100
Brand profile
Decathlon
Foreign-controlled
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Foreign-owned brand under Decathlon India, operating in Sportswear.
Ownership chain
Control and economic value primarily flow outside India.
Control country
France
Parent entity
Economic flow
Outside India
Primary category
Fashion
Primary segment
Sportswear
Mapped products
0
Alternative profiles
5
Peer comparisons
6
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
10/100
Ownership breakdown
Operating entity
Decathlon
Parent entity
Parent country
France
Ownership %
0%
Structure type
Foreign Company
Why this score
- Lower Indian equity ownership keeps the overall score down.
- Parent-country and strategic-control signals are less India-linked.
- Operational footprint in India is present but still partial.
Context
This brand operates under Decathlon India. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership0/40
Indian equity ownership is limited, lowering this component.
Parent company country0/15
Parent company location is outside India, reducing domestic control points.
Headquarters proxy0/10
Headquarters signals do not strongly support India linkage.
Legal structure0/10
Legal structure indicates limited Indian ownership orientation.
Manufacturing in India2/10
Manufacturing presence in India appears limited.
Revenue retained in India8/10
A substantial share of value appears retained in India.
Strategic control0/5
Strategic control appears concentrated outside India.
Company details
Headquarters
Lille
Parent company country
France
Founded
1976
Price segment
Mid
Ownership type
Foreign Company
Official website
Alternatives
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Evidence and references
Decathlon is a foreign-controlled brand under Decathlon India. It is most closely associated with Sportswear.
For journalists & researchers
Cite this profile
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Plain text
Decathlon — Foreign-controlled. Parent: Decathlon India. Country of control: France. Ownership score: 10/100. Source: Switch To India (https://switchtoindia.in/brand/decathlon).
APA
Switch To India. (2026). Decathlon: Brand ownership profile. Retrieved 29 April 2026, from https://switchtoindia.in/brand/decathlon
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