Segment
Brand profile
Mamaearth
Indian-controlled
Data: Mamaearth is classified as Indian-owned. Parent entity: Honasa Consumer. Country of origin: India.
Brand entity: Mamaearth. Ultimate parent: Honasa Consumer.
Control and economic value primarily remain within India.
Control country
India
Economic flow
Within India
Primary segment
Skin Care
Derived from documented corporate disclosures.
Ownership score
96/100
Insight: higher values indicate stronger Indian ownership linkage.
Control country
India
Insight: control country indicates where parent-level authority sits.
Mapped products
0
Insight: product footprint expands profile context and comparison depth.
Primary category
Personal Care
Insight: category defines core market context.
Primary segment
Skin Care
Insight: segment anchors nearest alternatives and peers.
Alternative profiles
8
Insight: mapped alternatives show adjacent ownership choices.
Peer comparisons
6
Insight: comparisons expose direct ownership differentials.
Ownership breakdown
Operating entity
Mamaearth
Parent entity
Parent country
India
Ownership %
100%
Structure type
Indian Public Company
Insight: ownership fields show legal control, parent linkage, and equity orientation.
Ownership score explanation
This score estimates how much ownership, control, and economic value is linked to India, based on equity, parent control, headquarters, and operational presence.
Context
This brand operates under Honasa Consumer. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership40/40
Parent company country15/15
Headquarters proxy10/10
Legal structure10/10
Manufacturing in India8/10
Revenue retained in India8/10
Strategic control5/5
Company details
Headquarters
Gurugram, Haryana
Parent company country
India
Founded
2016
Price segment
Mid-Range
Ownership type
Indian Public Company
Official website
Alternatives
Alternatives and related brands around Mamaearth
Alternatives are grouped by product segment to keep comparison context explicit.
Comparisons
Compare ownership against peer brands
Evidence and references
Mamaearth is an Indian-owned brand under Honasa Consumer. It is most closely associated with Skin Care.