Segment
Soft Drinks
Indian alternatives
Brand profile
Mountain Dew
Foreign-controlled
Foreign-owned brand under PepsiCo India, operating in Soft Drinks.
Ownership chain
Control and economic value primarily flow outside India.
Economic flow
Outside India
Control country
United States
Parent entity
Mapped products
2
Primary category
Food & Beverages
Primary segment
Soft Drinks
Alternative profiles
8
Peer comparisons
6
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
13/100
Ownership breakdown
Operating entity
Mountain Dew
Parent entity
Parent country
United States
Ownership %
0%
Structure type
Foreign Brand
Why this score
- Lower Indian equity ownership keeps the overall score down.
- Parent-country and strategic-control signals are less India-linked.
- Operational footprint in India is present but still partial.
Context
This brand operates under PepsiCo India. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership0/40
Indian equity ownership is limited, lowering this component.
Parent company country0/15
Parent company location is outside India, reducing domestic control points.
Headquarters proxy0/10
Headquarters signals do not strongly support India linkage.
Legal structure0/10
Legal structure indicates limited Indian ownership orientation.
Manufacturing in India7/10
Manufacturing in India is meaningful, but not dominant.
Revenue retained in India6/10
Some revenue is retained in India, but not at a high share.
Strategic control0/5
Strategic control appears concentrated outside India.
Company details
Headquarters
New York
Parent company country
United States
Founded
1940
Price segment
Mid
Ownership type
Foreign Brand
Official website
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Products
Products under this brand.
Soft Drinks
Mountain Dew 500ml
Soft Drinks
Mountain Dew 250ml
Alternatives
Alternatives and related brands around Mountain Dew
Alternatives are grouped by product segment to keep comparison context explicit.
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Open comparison builderComparisons
Compare ownership against peer brands
Evidence and references
Mountain Dew is a foreign-controlled brand under PepsiCo India. It is most closely associated with Soft Drinks.
Sources for this profile: methodology.