Segment
Home Appliances
Indian alternatives
Brand profile
Onida
Indian-controlled
Indian-owned brand under MIRC Electronics, operating in Home Appliances.
Ownership chain
Control and economic value primarily remain within India.
Economic flow
Within India
Control country
India
Parent entity
Mapped products
3
Primary category
Home & Kitchen
Primary segment
Home Appliances
Alternative profiles
8
Peer comparisons
6
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
96/100
Ownership breakdown
Operating entity
Onida
Parent entity
Parent country
India
Ownership %
100%
Structure type
Indian Public Company
Why this score
- High Indian equity participation contributes strongly to this score.
- Parent-country and control signals remain India-linked via MIRC Electronics.
- Manufacturing and value retention in India are both materially present.
Context
This brand operates under MIRC Electronics. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership40/40
Indian equity ownership is strong and directly supports the score.
Parent company country15/15
Parent company is India-based, which keeps control anchored locally.
Headquarters proxy10/10
Headquarters signals are aligned with India.
Legal structure10/10
Legal structure is aligned with Indian ownership orientation.
Manufacturing in India8/10
Significant manufacturing operations are confirmed in India.
Revenue retained in India8/10
A substantial share of value appears retained in India.
Strategic control5/5
Strategic control signals point clearly to India.
Company details
Headquarters
Mumbai
Parent company country
India
Founded
1981
Price segment
Mid
Ownership type
Indian Public Company
Official website
Products
Products under this brand.
Televisions
Onida Android TV
Televisions
Onida LED TV
Televisions
Onida Smart TV
Alternatives
Alternatives and related brands around Onida
Alternatives are grouped by product segment to keep comparison context explicit.
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Open comparison builderComparisons
Compare ownership against peer brands
Evidence and references
Onida is an Indian-owned brand under MIRC Electronics. It is most closely associated with Home Appliances.
Sources for this profile: methodology, official website.