Tide
Brand profile

Tide

Foreign-controlled

Data: Tide is classified as foreign-owned. Parent entity: P&G India. Country of origin: United States.

Brand entity: Tide. Ultimate parent: P&G India.

Control and economic value primarily flow outside India.

Control country
United States
Economic flow
Outside India
Primary segment
Laundry & Washing

Derived from documented corporate disclosures.

Ownership score
14/100

Insight: higher values indicate stronger Indian ownership linkage.

Control country
United States

Insight: control country indicates where parent-level authority sits.

Parent entity

Insight: parent entity indicates where strategic control sits.

Mapped products
0

Insight: product footprint expands profile context and comparison depth.

Primary category
Home Care

Insight: category defines core market context.

Primary segment
Laundry & Washing

Insight: segment anchors nearest alternatives and peers.

Alternative profiles
8

Insight: mapped alternatives show adjacent ownership choices.

Peer comparisons
6

Insight: comparisons expose direct ownership differentials.

Ownership breakdown

Operating entity

Tide

Parent entity

P&G India

Parent country

United States

Ownership %

0%

Structure type

Foreign Multinational

Insight: ownership fields show legal control, parent linkage, and equity orientation.

Ownership score explanation

This score estimates how much ownership, control, and economic value is linked to India, based on equity, parent control, headquarters, and operational presence.

Context

This brand operates under P&G India. Strategic control is concentrated at the parent level.

Ownership score breakdown
Equity ownership0/40
Parent company country0/15
Headquarters proxy0/10
Legal structure0/10
Manufacturing in India8/10
Revenue retained in India7/10
Strategic control0/5
Company details
Headquarters
Cincinnati, Ohio
Parent company country
United States
Founded
1946
Price segment
Mid-Range
Ownership type
Foreign Multinational
Official website
Alternatives

Alternatives and related brands around Tide

Alternatives are grouped by product segment to keep comparison context explicit.

Comparisons

Compare ownership against peer brands

Evidence and references

Tide is a foreign-controlled brand under P&G India. It is most closely associated with Laundry & Washing.