Segment
Casual Wear
Indian alternatives
Ownership score0/ 100
Brand profile
Wrangler
Foreign-controlled
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Foreign-owned brand under Kontoor Brands, operating in Casual Wear.
Ownership chain
Control and economic value primarily flow outside India.
Control country
United States
Parent entity
Economic flow
Outside India
Primary category
Fashion
Primary segment
Casual Wear
Mapped products
0
Alternative profiles
8
Peer comparisons
6
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
10/100
Ownership breakdown
Operating entity
Wrangler
Parent entity
Parent country
United States
Ownership %
0%
Structure type
Foreign Company
Why this score
- Lower Indian equity ownership keeps the overall score down.
- Parent-country and strategic-control signals are less India-linked.
- Operational footprint in India is present but still partial.
Context
This brand operates under Kontoor Brands. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership0/40
Indian equity ownership is limited, lowering this component.
Parent company country0/15
Parent company location is outside India, reducing domestic control points.
Headquarters proxy0/10
Headquarters signals do not strongly support India linkage.
Legal structure0/10
Legal structure indicates limited Indian ownership orientation.
Manufacturing in India2/10
Manufacturing presence in India appears limited.
Revenue retained in India8/10
A substantial share of value appears retained in India.
Strategic control0/5
Strategic control appears concentrated outside India.
Company details
Headquarters
North Carolina
Parent company country
United States
Founded
1947
Price segment
Mid
Ownership type
Foreign Company
Official website
Alternatives
Alternatives and related brands around Wrangler
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Compare ownership against peer brands
Evidence and references
Wrangler is a foreign-controlled brand under Kontoor Brands. It is most closely associated with Casual Wear.
Same parent
Other brands owned by Kontoor Brands
1 brand in the portfolio
When you buy any of these, the same parent benefits. Spotting portfolio overlap is one of the biggest reasons people switch.
For journalists & researchers
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Plain text
Wrangler — Foreign-controlled. Parent: Kontoor Brands. Country of control: United States. Ownership score: 10/100. Source: Switch To India (https://switchtoindia.in/brand/wrangler).
APA
Switch To India. (2026). Wrangler: Brand ownership profile. Retrieved 30 April 2026, from https://switchtoindia.in/brand/wrangler
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