Brand Comparison
Fiama vs Old Spice
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Fiama
India ownership score: 98/100
Foreign-owned profile
Old Spice
India ownership score: 14/100
Comparison Fit
These brands map as direct alternatives within Grooming.
Profile match: segment:grooming
Ownership Insight
Fiama currently shows stronger Indian-linked ownership signals than Old Spice.
Score Breakdown
Equity ownership
Fiama: 100%
Old Spice: 0%
Manufacturing presence
Fiama: 90%
Old Spice: 75%
Revenue retention
Fiama: 85%
Old Spice: 65%
Strategic control
Fiama: 100%
Old Spice: 0%
Side-by-side Details
| Feature | Fiama | Old Spice |
|---|---|---|
| Country of origin | India | United States |
| Headquarters | Kolkata, West Bengal | Cincinnati, Ohio |
| Founded | 2007 | 1937 |
| Parent company | ITC Ltd | P&G India |
| Parent company country | India | United States |
| Manufacturing in India | 90% | 75% |
| Revenue retained in India | 85% | 65% |
| Ownership type | Indian Public Company | Foreign Multinational |
| Strategic control | India | United States |
More comparisons in Grooming
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Is Fiama Indian-owned?
Fiama is Indian-owned.
Is Old Spice Indian-owned?
Old Spice is foreign-controlled.