Brand Comparison
Glade vs Air Wick
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Glade
India ownership score: 5/100
Foreign-owned profile
Air Wick
India ownership score: 13/100
Comparison Fit
These brands map as direct alternatives within Air Fresheners.
Profile match: segment:air fresheners
Ownership Insight
Both brands map to a similar ownership orientation.
Score Breakdown
Equity ownership
Glade: 0%
Air Wick: 0%
Manufacturing presence
Glade: 20%
Air Wick: 70%
Revenue retention
Glade: 30%
Air Wick: 60%
Strategic control
Glade: 0%
Air Wick: 0%
Side-by-side Details
| Feature | Glade | Air Wick |
|---|---|---|
| Country of origin | United States | United Kingdom |
| Headquarters | Wisconsin | Slough |
| Founded | 1956 | 1943 |
| Parent company | SC Johnson India | Reckitt India |
| Parent company country | United States | United Kingdom |
| Manufacturing in India | 20% | 70% |
| Revenue retained in India | 30% | 60% |
| Ownership type | Foreign Company | Foreign Company |
| Strategic control | United States | United Kingdom |
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Indian Competitors
Frequently Asked Questions
Is Glade Indian-owned?
Glade is foreign-controlled.
Is Air Wick Indian-owned?
Air Wick is foreign-controlled.