Brand Comparison
Fiama vs Lifebuoy
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Fiama
India ownership score: 98/100
Foreign-owned profile
Lifebuoy
India ownership score: 13/100
Comparison Fit
These brands map as direct alternatives within Bath & Body.
Profile match: segment:bath body
Ownership Insight
Fiama is Indian-owned. Lifebuoy is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Fiama: 100%
Lifebuoy: 0%
Manufacturing presence
Fiama: 90%
Lifebuoy: 70%
Revenue retention
Fiama: 85%
Lifebuoy: 60%
Strategic control
Fiama: 100%
Lifebuoy: 0%
Side-by-side Details
| Feature | Fiama | Lifebuoy |
|---|---|---|
| Country of origin | India | United Kingdom |
| Headquarters | Kolkata, West Bengal | London |
| Founded | Unavailable | 1895 |
| Parent company | ITC Ltd | Hindustan Unilever |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 90% | 70% |
| Revenue retained in India | 85% | 60% |
| Ownership type | Indian Public Company | Foreign Multinational |
| Strategic control | India | United Kingdom |
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Frequently Asked Questions
Is Lifebuoy Indian-owned?
Lifebuoy is foreign-controlled.
Is Fiama Indian-owned?
Fiama is Indian-owned.