Brand Comparison
Nivea vs Axe
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Nivea
India ownership score: 5/100
Foreign-owned profile
Axe
India ownership score: 13/100
Comparison Fit
These brands map as direct alternatives within Fragrances.
Profile match: segment:fragrances
Ownership Insight
Nivea is owned by Nivea India, headquartered in Germany. Axe is owned by Hindustan Unilever, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Nivea: 0%
Axe: 0%
Manufacturing presence
Nivea: 20%
Axe: 70%
Revenue retention
Nivea: 30%
Axe: 60%
Strategic control
Nivea: 0%
Axe: 0%
Side-by-side Details
| Feature | Nivea | Axe |
|---|---|---|
| Country of origin | Germany | United Kingdom |
| Headquarters | Hamburg | London |
| Founded | 1911 | 1983 |
| Parent company | Nivea India | Hindustan Unilever |
| Parent company country | Germany | United Kingdom |
| Manufacturing in India | 20% | 70% |
| Revenue retained in India | 30% | 60% |
| Ownership type | Foreign Multinational | Foreign Multinational |
| Strategic control | Germany | United Kingdom |
More comparisons in Fragrances
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Is Nivea Indian-owned?
Nivea is foreign-controlled.
Is Axe Indian-owned?
Axe is foreign-controlled.