Segment
Brand profile
Air Wick
Foreign-controlled
Foreign-owned brand under Reckitt India, operating in Air Fresheners.
Ownership chain
Control and economic value primarily flow outside India.
Economic flow
Outside India
Control country
United Kingdom
Parent entity
Mapped products
0
Primary category
Home Care
Primary segment
Air Fresheners
Alternative profiles
5
Peer comparisons
5
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
13/100
Ownership breakdown
Operating entity
Air Wick
Parent entity
Parent country
United Kingdom
Ownership %
0%
Structure type
Foreign Company
Why this score
- Lower Indian equity ownership keeps the overall score down.
- Parent-country and strategic-control signals are less India-linked.
- Operational footprint in India is present but still partial.
Context
This brand operates under Reckitt India. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership0/40
Indian equity ownership is limited, lowering this component.
Parent company country0/15
Parent company location is outside India, reducing domestic control points.
Headquarters proxy0/10
Headquarters signals do not strongly support India linkage.
Legal structure0/10
Legal structure indicates limited Indian ownership orientation.
Manufacturing in India7/10
Manufacturing in India is meaningful, but not dominant.
Revenue retained in India6/10
Some revenue is retained in India, but not at a high share.
Strategic control0/5
Strategic control appears concentrated outside India.
Company details
Headquarters
Slough
Parent company country
United Kingdom
Founded
1943
Price segment
Mid
Ownership type
Foreign Company
Official website
Alternatives
Alternatives and related brands around Air Wick
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Compare ownership against peer brands
Evidence and references
Air Wick is a foreign-controlled brand under Reckitt India. It is most closely associated with Air Fresheners.
Sources for this profile: methodology, official website.