Brand Comparison
D'decor vs H&M Home
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
D'decor
India ownership score: 96/100
Foreign-owned profile
H&M Home
India ownership score: 5/100
Comparison Fit
These brands map as direct alternatives within Home Decor.
Profile match: segment:home decor
Ownership Insight
D'decor is Indian-owned. H&M Home is owned by H&M India, headquartered in Sweden.
Score Breakdown
Equity ownership
D'decor: 100%
H&M Home: 0%
Manufacturing presence
D'decor: 80%
H&M Home: 20%
Revenue retention
D'decor: 80%
H&M Home: 30%
Strategic control
D'decor: 100%
H&M Home: 0%
Side-by-side Details
| Feature | D'decor | H&M Home |
|---|---|---|
| Country of origin | India | Sweden |
| Headquarters | Mumbai | Stockholm |
| Founded | 1999 | 2009 |
| Parent company | D'Decor Home Fabrics | H&M India |
| Parent company country | India | Sweden |
| Manufacturing in India | 80% | 20% |
| Revenue retained in India | 80% | 30% |
| Ownership type | Indian Private Company | Foreign Company |
| Strategic control | India | Sweden |
More comparisons in Home Decor
Foreign Competitors
Frequently Asked Questions
Is D'decor Indian-owned?
D'decor is Indian-owned.
Is H&M Home Indian-owned?
H&M Home is foreign-controlled.