Home Decor
Indian brands already hold a strong position in this segment.
Consistent classification across all profiles.
73% Indian-controlled | 27% foreign-controlled
8 : 3
11
Ownership breakdown
Indian-controlled: 8 | Foreign-controlled: 3
Distribution: Indian-dominant. Indian-controlled profiles form a strong base in this segment.
11
Unique parent groups mapped in this segment.
8 : 3
Indian vs foreign profile count.
27%
Foreign-controlled share in this segment.
Deeper structural read
Indian-controlled profiles form a strong base in this segment.
Ownership concentration is still skewed in one direction.
This segment has room for new Indian brands to enter and compete.
Home Decor brand landscape
All mapped profiles are grouped by ownership control only: Indian and Foreign.
Indian-controlled presence
@Home
Parent: Future Retail
Control: India
Chumbak
Parent: Chumbak Design
Control: India
D'decor
Parent: D'Decor Home Fabrics
Control: India
Evok
Parent: Hindware Homes
Control: India
Fabindia
Parent: Fabindia Overseas
Control: India
Mangaldeep
Parent: ITC Ltd
Control: India
Maspar
Parent: Maspar Industries
Control: India
Spaces
Parent: Welspun India
Control: India
Foreign-controlled presence
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