Segment
Home Decor
Indian alternatives
Brand profile
D'decor
Indian-controlled
Indian-owned brand under D'Decor Home Fabrics, operating in Home Decor.
Ownership chain
Control and economic value primarily remain within India.
Control country
India
Parent entity
Economic flow
Within India
Primary category
Home & Kitchen
Primary segment
Home Decor
Mapped products
1
Alternative profiles
7
Peer comparisons
6
Ownership score
At-a-glance ownership confidence
Score combines equity, parent control, legal structure, and operating footprint signals.
96/100
Ownership breakdown
Operating entity
D'decor
Parent entity
Parent country
India
Ownership %
100%
Structure type
Indian Private Company
Why this score
- High Indian equity participation contributes strongly to this score.
- Parent-country and control signals remain India-linked via D'Decor Home Fabrics.
- Manufacturing and value retention in India are both materially present.
Context
This brand operates under D'Decor Home Fabrics. Strategic control is concentrated at the parent level.
Ownership score breakdown
Equity ownership40/40
Indian equity ownership is strong and directly supports the score.
Parent company country15/15
Parent company is India-based, which keeps control anchored locally.
Headquarters proxy10/10
Headquarters signals are aligned with India.
Legal structure10/10
Legal structure is aligned with Indian ownership orientation.
Manufacturing in India8/10
Significant manufacturing operations are confirmed in India.
Revenue retained in India8/10
A substantial share of value appears retained in India.
Strategic control5/5
Strategic control signals point clearly to India.
Company details
Headquarters
Mumbai
Parent company country
India
Founded
1999
Price segment
Premium
Ownership type
Indian Private Company
Official website
Products
Products under this brand
Home Decor
Ddecor Curtain
Alternatives
Alternatives and related brands around D'decor
Alternatives are grouped by product segment to keep comparison context explicit.
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Compare ownership against peer brands
Evidence and references
D'decor is an Indian-owned brand under D'Decor Home Fabrics. It is most closely associated with Home Decor.